Lena Bär

Anna-Lena Bär is a graphic and media designer at 7i7® who specializes in ad creatives—the advertising assets that make campaigns and social ads truly perform. This is exactly where her strength lies: she develops ads that stand out in the feed, convey the right message, and turn attention into real results. Anna-Lena describes her design style as modern with a touch of playfulness—clear and contemporary, but never boring. This blend ensures her creatives get straight to the point while still showing character. She particularly enjoys working for the client Scalecom, as it allows her to contribute and test many of her own creative ideas. Projects like these, where creative freedom meets real impact, are especially close to her heart. Two tools she wouldn't want to work without are Claude and Figma, both of which shape her daily routine. When Anna-Lena isn't at her computer, she enjoys baking bread, cooking, or spending time with her dog and friends. In three words, she sums up her work as: creative, fun, and empathetic.