Florian Nickl

Florian Nickl is Head of Marketing at 7i7® and is responsible for the company's entire marketing strategy. What sets him apart is his speed of execution: Florian gets ideas off the ground quickly and is willing to go the extra mile, even if that means working outside of standard hours or on weekends. Rather than focusing on individual client projects, he works on the big picture—positioning, reach, and how to increase 7i7®'s visibility and growth. He describes his own work style using the principle of "speed of implementation": it is better to test and learn quickly than to hesitate for too long. Two tools he wouldn't want to work without are Claude and Adkit, both of which define his workflow. He is driven by the opportunity to develop his own ideas, genuine responsibility, and a team culture where everyone is valued equally. When Florian isn't at his computer, you can often find him at the spa, out in nature, or spending time with animals. He sums up his work in three words: development, responsibility, team.