Digital-first: A presence that builds trust.

“To make an impact, you must be visible. To be visible, you need design.” – 7i7® Design GmbH

A new narrative for modern advertising

Commissioned by Advertorial.de we developed a visual identity that clearly stands out from traditional advertising: confident, technological, professional – and highly recognizable. The goal was to translate the company’s complex message into a clear, modern, and inviting design. The result is a brand experience that builds trust and conveys a direct message: This is where communication works.

A brand presence with attitude

The new brand identity combines progressive design with journalistic clarity. The logo represents precision and reliability, while the modern color scheme – consisting of a bold Advertorial Orange, deep Ocean Blue and neutral Smoke White – presents itself as both dynamic and professional. The targeted use of Inter and Poppins fonts ensures clear readability and a sense of digital lightness.

Website as a communication platform

The new website was designed as a High-conversion hub designed: structured, responsive, and intuitively navigable. Key visuals like the "robot" and animated graphics communicate technological expertise. Core content, such as USP tiles and case studies, is presented in a bold, striking way—without sacrificing journalistic credibility.

Pitch deck – clarity, straight to the point

For investor talks and sales meetings, a bespoke pitch deck design was developed. The design stands out through its clarity, clean typography, and targeted use of icons. The result: a presentation that is equally compelling in its structure and visuals—on all devices.

Conclusion: design that communicates a clear stance

With a consistent visual presence across all touchpoints, Advertorial.de now clearly positions itself as an innovative player in the field of media placement. The new design conveys trust, expertise, and future-readiness—making it clear: advertising is a thing of the past. Now, content makes the impact.