Energy reimagined: Precision design for the future of electrical engineering

“Design is successful when it doesn’t just look good, but also takes a stand.” — 7i7® Design GmbH

Shaping the future with voltage

For Elektro Sprick, a long-standing company in the field of electrical engineering and sustainable energy solutions, a comprehensive brand relaunch was on the horizon. Together with the client, we developed a new corporate design that visually conveys strength, precision, and future-readiness. The goal was to find a visual language that reflects the company’s technical expertise as clearly as its spirit of innovation.

Striking color palette with an electrifying focus

The new visual identity is based on a deep, dark base tone (Midnight Black), which is structured and balanced by off-white areas. At the center, however, is Electric Red (#E30617) – a vibrant accent that symbolizes voltage, energy, and dynamics. This shade of red draws attention purposefully and sets powerful visual signals across all media.

Typography with character

The typeface family used, Polymath Display , combines technical precision and design elegance with its clear, modern aesthetic. Its distinctive serifs and balanced geometry give Elektro Sprick’s brand presence a confident, forward-looking tone – ideal for a company that views innovation as its guiding principle.

Digital & Print: A cohesive overall image

The new design concept has been consistently implemented across all channels: from the website to Social Media Adsto a variety of print products. This resulted in a strong visual identity that not only feels modern but also communicates the company's technical expertise to the outside world. The clear structure, combined with the striking color scheme, ensures recognizability and visual impact in a highly competitive market.

Conclusion: An electric identity with radiance

With its new brand identity, Elektro Sprick gains a visual profile that is modern, powerful, and unique. It combines technical precision with design clarity—preparing the company for the challenges of the energy transition. Branding that doesn't just work, but electrifies.