Strong character and modern: A new face for Exceptional

"Exceptional revitalized: Creating a distinctive identity with clean lines and a bold signature style." – 7i7® Design GmbH

Branding with personality:

We completely redesigned the Exceptional brand, creating a modern and striking identity. Moving away from the previous green color palette to a clearly defined combination of green and black brings a fresh, concise look. This new branding gives the brand a contemporary feel that is both minimalist and full of character.  

Handwriting as a central element:

Handwritten design elements define the new branding, giving Exceptional a personal and dynamic touch. They reflect authenticity and creativity, while the clean colors and minimalist design ensure strong brand recognition. This interplay of individual and modern design elements makes the brand unique.  

The brand manual as a guide:

As part of our collaboration, we developed a comprehensive brand manual that serves as the foundation for consistent and rigorous brand communication. It defines not only the color palette, fonts, and design elements but also provides clear guidelines for application across various media. This ensures that Exceptional's new identity is presented consistently and convincingly across all channels.  

Conclusion:

With the new branding for Exceptional, we have created a brand that stands out through modern clarity and a personal touch. The comprehensive brand manual provides the perfect basis for consistent brand management and underscores the recognizability and strength of the Exceptional brand in all areas.