Full speed ahead: Print and POS design for Fahrrad XXL

"Good design doesn't just keep up – it sets the pace." — 7i7® Design GmbH

Fahrrad XXL is one of the best-known bicycle retail chains in the German market, with a product range spanning everything from e-bikes to accessories and sportswear. Their communication needs are equally diverse: promotional flyers, digital catalogs, billboard advertising, and POS materials.

Digital catalogs and POS design that drive sales

For Fahrrad XXL, the digital catalog is more than just a product brochure; it is a high-conversion format that showcases offers and actively guides purchasing decisions. Bold red as a dominant background, striking black diagonals, and a clean, value-driven layout create a visual language that gets straight to the point. Products are prominently featured and pricing is visually highlighted—no distractions, just a clear hierarchy.

The POS materials follow the same logic: eye-catching on the shelf, clear in their messaging, and consistent in brand impact. Whether it's a display stand, poster, or promotional area, the design works across every format while remaining instantly recognizable.

Out-of-home advertising with reach

The poster designs bring the brand's energy into the public space. Strong slogans like "Turning everyday into EXXTRA!" meet dynamic lifestyle photography—a combination that resonates with target audiences without needing explanation. The interplay of red backgrounds, diagonal image cropping, and white typography works just as well on large-format billboards as it does in shop windows.

Conclusion

‍Fahrrad XXL demonstrates the value of a mature agency partnership. Across various formats, campaigns, and promotional periods, 7i7® delivers consistent communication design that integrates seamlessly into the brand world—fast, reliable, and without friction. A collaboration that scales with the client's needs.