Sustainability Redesigned: Modern corporate design for Global TREE Project AG

"Design is the visual translation of values and visions." – 7i7® Design GmbH

Introduction

Global TREE Project AG is committed to sustainable initiatives, particularly in forestry, combining innovative solutions with authentic promises. To visually reflect these values, we developed a corporate design that harmoniously blends natural elements with a modern aesthetic.

Logo Design: Naturally Sustainable

‍The logo features an abstracted tree that integrates seamlessly with the "Global TREE Project AG" wordmark. This design symbolizes organic growth and the company's deep roots in sustainable forestry.

Color Palette: Valuable & Meaningful

‍Our color selection consists of three primary tones:

• Fresh Lime: A bright lime shade that conveys freshness and dynamism.
• Wild Grass: A crisp green that symbolizes nature and growth.
• Deep Forest: A dark green representing depth, stability, and the vastness of the forest.
  
• Typography: Innovative Solutions
  For the typography, we chose "Sora," a geometric sans-serif font with a clean, modern character. It features a large x-height and generous apertures, making it highly legible and effective for digital applications. These qualities support the company's innovative solutions and give the design a contemporary aesthetic.
  

Conclusion

By carefully combining our logo, color palette, and typography, we have created a corporate design that reflects the core values of Global TREE Project AG. It embodies naturalness, sustainability, and innovation, thereby authentically strengthening the company's brand identity.