Tradition meets the future: Sustainable timber construction with a fresh look

“Redefining Hollmann Carpentry: Sustainability, aesthetics, and innovation in a clean, modern design.” – 7i7® Design GmbH

A brand relaunch with substance:

‍As part of our collaboration with Hollmann Carpentry in Bad Segeberg, we redefined and overhauled the brand from the ground up. The focus was on bridging traditional craftsmanship with modern aesthetics. Our goal was to translate the values of sustainability and quality that have always defined the company into a contemporary and concise visual identity.

Corporate identity redesigned:

‍The new corporate identity (CI) for Hollmann Carpentry reflects the company’s sustainable approach. The logo was completely redesigned, retaining the characteristic feather motif while evolving it into a modern, minimalist form. The new color palette—a deep blue combined with dynamic gradients—gives the brand a fresh, contemporary look. Strong key visuals complement the design, ensuring a clear and consistent visual identity across all communication channels.

Redefining print and brand:

‍In addition to the logo redesign, we comprehensively overhauled Hollmann Carpentry’s print materials. The new designs combine traditional craftsmanship with a modern visual language. By using blue tones and subtle gradients in the print media, the connection between tradition and innovation is conveyed impressively. The minimalist design elements underscore the company’s commitment to sustainability and quality.

Conclusion:

‍Our redefinition of the Hollmann Carpentry brand is a successful example of how tradition and modernity can harmonize. By completely overhauling the corporate identity and creating strong visual elements, we have built a brand that respects its roots while looking toward the future. The new design makes a clear statement, positioning Hollmann Carpentry as a leader in sustainable timber construction.