Real estate reimagined: Modern design for KOUP Immobilien GmbH

"Design is the art of balancing functionality and aesthetics." – 7i7® Design GmbH

Introduction

KOUP Immobilien GmbH, an elegant real estate boutique based in Vienna, commissioned us to redesign their brand identity through various promotional materials. Our goal was to create an extremely minimalist and modern design with clean lines that still conveys a sense of youthfulness.

Logo design: Minimalism meets striking elegance

‍The resulting black logo stands out for its simplicity and impact. The lettering is refined by a ligature between the "u" and "p," which gives the logo a unique touch. Above the text sits a symmetrical icon, constructed like an antique ornament with a modern twist, allowing tradition and modernity to blend harmoniously.‍

Typography: Clean lines with a youthful flair

‍For the typography, we chose a font that embodies clean edges and a modern aesthetic to underscore the professionalism and contemporary standards of KOUP Immobilien GmbH. At the same time, the font's subtle details add a youthful touch to the design.‍

Color palette: Timeless black and white aesthetic

‍The decision to use a purely black logo on a white background emphasizes the minimalist approach and ensures a timeless appearance. This color scheme directs focus to the essential elements and highlights the clarity of the communication.‍

Promotional materials: A consistent look with high recognition value

‍We developed a wide range of marketing materials, including posters, stationery, envelopes, magazines, brochures, and business cards. All materials follow a consistent design concept, which strengthens brand identity and ensures high recognition.

Conclusion

Through close collaboration with KOUP Immobilien GmbH, we succeeded in creating a brand presence that combines minimalism and modernity with a touch of youthfulness. The clean and elegant design reflects the company's values and positions it as a modern and trustworthy real estate boutique in the Vienna market.