Design language for Mars Holding: Efficiency & dynamism for 1,000+ employees.

The new design implemented by 7i7® for the transport company Mars is a fascinating fusion of creative thinking and functional aesthetics. The heart of the visual concept is undoubtedly the unique bronze color scheme, which gives the entire appearance a striking and appealing touch. The subtle elegance of the bronze tones not only speaks to solidity and durability but also conveys a sense of warmth and humanity that strengthens the relationship between the company and its customers.

Logo

The circular logo, designed by 7i7®, is an ode to dynamism and precision. The curved lines and flowing form create a visual movement that captures the momentum of the transport business. The logo acts not only as an identifier but also radiates a modern, professional character that positions Mars as a pioneer in its industry.

Icon

Another remarkable element of the design is the planet-shaped icon. This symbol represents not only the global presence of Mars as a transport company but also underscores the company's comprehensive reach and influence. The clear design of the planet icon conveys an impression of stability and reliability, emphasizing Mars' dependability in the global logistics landscape.

Omnipresence

The consistency of the design language, created through the omnipresence of design elements across various platforms and media, is a key aspect of the concept. From letterheads and the website to the vehicles themselves, the 7i7® design runs like a common thread through all communication channels, creating a coherent brand identity. This consistent presence not only strengthens brand awareness but also makes it easier for the general public to recognize the company.

Overall experience

The bronze colors, the circular logo, and the planet icon merge harmoniously into a total visual experience that brings the values and goals of Mars to the forefront. These design elements are not only aesthetically pleasing but also serve a functional purpose by communicating the identity of Mars clearly and concisely.

Overall, with this design project for Mars, 7i7® has not only elevated the visual aesthetics to a new level but also created a meaningful and effective design language that positions the transport company as an innovative industry leader. The combination of bronze colors, the circular logo, and the planet icon gives Mars a strong presence and underscores its role as a global force in the transport sector.

Designer: Elias