When the forest whispers: Branding that brings nature to life

“Good design tells stories—it touches, inspires, and creates a connection to the brand.” – 7i7® Design GmbH

Introduction

The Wald & Schrat brand stands for powerful natural supplements. Their slogan “The forest whispers, the adventure begins.” reflects a deep connection to nature—a feeling we brought to life through unique branding.

A logo that captures the soul of the forest

The heart of the new branding is the logo, which features two painted, abstract faces of an ancient forest dweller, each with a different mood. This icon symbolizes the diverse effects of the products on body and mind: sometimes calming, sometimes invigorating.

Naturalness in typography and color

The typography follows the Wald & Schrat philosophy. A slightly playful, sans-serif font with organic shapes was chosen to represent the imperfect beauty of the forest—raw, authentic, and full of character.

The color palette uses desaturated earth and plant tones that radiate calm and naturalness. Each shade is carefully matched to the product line to visually underscore the essence of the ingredients.

Hand-painted ornaments for a tactile experience

The packaging is adorned with hand-drawn symbols and ornaments. Every detail was thoughtfully designed to make the naturalness and magic of the forest tangible—a visual experience that highlights the high-quality contents.

Conclusion

With this new branding, Wald & Schrat becomes a brand you can experience: down-to-earth, close to nature, and full of mystical power. The design invites you to discover the stories of the forest—and to begin a new adventure with every product.